As a landlord or manager of a property, the short lets market offers the potential for high rental income if done effectively. Sevenstays are one of the leading Airbnb management companies in the UK, providing an end-to-end service, from arranging photography for an Airbnb listing to liaising with guests at check-out, and everything in between. Our expert property team will arrange cleaning/laundry/linen services, as well as managing communication with guests during their stay.
Before you commit to letting your property/properties on the short term rental market, we offer you a free evaluation, assessing the suitability of your property to the short lets market. Our hybrid tech-human approach means that you are guaranteed to speak to an experienced member of our team – not an online bot! – at any time of day, and we aim to respond to our evaluation requests as soon as possible.
Based on our extensive experience in the real estate sector, we’ve compiled a series of pointers for landlords thinking of breaking into the short term lets market, as well as covering how we can maximise your revenues.
Read moreWe list properties on a wide range of rental platforms, in order to maximise the visibility of your listing and increase the chance of high booking rates. This may also depend on the location of your property, its price and other features. It may not be suitable to list your property on certain platforms if it doesn’t meet the audience’s needs on that particular site.
Although suitability depends on the individual property, there are several factors which usually make a house/apartment suitable for the market.
Location
Being situated close to a City centre, a business centre, a key touristic attraction or a picturesque area will often mean a property has good potential as a short term let. Short stays are generally from tourists, or people travelling for business, so it makes sense that these locations are prime for holiday and corporate lets. However, demand for these properties will vary throughout the year depending on seasonality, current affairs, events and other factors.
Season and local events
Time of year is important when it comes to demand. During summer, and particularly during a period of hot weather, properties close to beaches, the seaside or nature can command higher prices. By the same token, apartments in the city centre can set a higher rent during busy periods, such as in the run up to Christmas, or during a major cultural or sporting event.
Furnishings and decor
The interiors of a property are a key factor in the short lets market. What makes a comfortable home is not necessarily what makes a sought-after holiday let. Guests generally expect holiday lets to have a slick, luxury hotel type aesthetic, with stylish furnishings which are nicely arranged and pristine surfaces. Properties which don’t have the right aesthetic won’t gain as many reservations on Airbnb and other platforms. Landlords can actually claim allowances to invest in furnishings from the UK government – which is something to bear in mind if your property is in a key location for the market.
Digbeth
Digbeth is a trendy and eclectic area, and has been named the ‘Coolest Neighbourhood in Britain’ by the Sunday Times! It hails independent cafes, shops, cinemas and art venues, which all draw in a range of visitors year round.
Colmore Business District
Home to KPMG and Pinsent Masons, the Colmore Business district is likely to draw in visitors year round.
Paradise
The leading commercial and leisure destination in Birmingham, the Paradise office complex houses PwC, and many other businesses.
Our blog is a great place to get to grips with the world of Airbnb hosting and the short term rental tools we use.
Summer will be a peak season for many properties, as will Christmas and the New Year period. Cultural events and current affairs will also affect the desirability of a property – for instance, apartments in the city centre will achieve more reservations during the business calendar, and perhaps experience a quieter period during August, when many employees are on annual leave.
The average price for properties of a similar size in your area will also be relevant in setting rent fees throughout the year.
Our team will look at the whole picture and set the most optimal price based on all relevant circumstances, maximising your income potential throughout the year.
Trends in our travel habits are constantly evolving. The rise of the staycation during the pandemic, for example, led to a surge in the number of short holiday lets during the summer months in the UK. Trends in people’s travel habits will also vary depending on current events, such as a city appearing in the news, such as when Birmingham was the City of Culture. Sevenstays will always stay abreast of relevant factors affecting your rental fee, adjusting it to increase your booking rates.
Breaking into the real property sector for furnished holiday lets can seem challenging. Renovating or maintaining a property is expensive, but if you run a short lets business effectively – which Sevenstays’ expert team can do on your behalf – there is great revenue potential. There’s also the possibility of some financial assistance from the UK government. As a landlord or tenant hoping to rent out your property as a business, you may be entitled to certain allowances to assist with this, namely capital tax reliefs and capital allowances. Remember to check with your local council or mortgage provider that you are entitled to rent your property.
Once you have ticked the legal box, Sevenstays look forward to realising your property’s earning potential – contact us for your free earning estimation assessment.
Are you curious about what possibilities hosting may hold for you? Ask SevenStays to calculate your earning potential.
Alternatively use our earnings calculator to get an estimate or read our FAQs to learn about how using an Airbnb management company could help you.
Request your calculation
+44 121 4683264 
+44 121 4683264 
